Serena’s logic is, if you haven’t made the most of what’s available to you for free first, before you do paid advertising, you’re leaving money on the table.
Serena has a passion for working with entrepreneurs and their teams to help them grow successful, profitable product based eCommerce businesses.
Serena Dorothy Ryan is an award winning Entrepreneur, Marathon Runner and Digital Marketing Strategist. Serena stepped into digital marketing in 2004.
In 2005 Serena created an online training program for 10,000 retail employees.
2006 she commenced working as a Trade Marketing Manager for a Complementary Health Care Company and focused on training Pharmacy Assistants using online resources.
In 2010, Serena worked for Visa writing draft Social Media Guidelines, including managing their online presence for one of their key projects in the payments sector.
Serena then went on to work in digital advertising and manage Digital Marketing Advertising for IAG (Insurance Australia Group Limited) with more than 50 team members and stakeholders and work on world first uses of technology directly with Google and multi award winning campaigns.
In 2014, Serena Dorothy Ryan founded ‘Serena Dot Ryan®’ as a digital marketing agency specialising in education and optimising online presence. In 2021 this agency is now known as ‘Dotterised®’.